2009 La Dolce Vita Automobili at Black Horse

AUBURN, WASHINGTON. (March 05, 2009) – La Dolce Vita-Automobili at Black Horse will be held Friday, August 14, 2009 on the Monterey Peninsula in Northern California. Founding Partner Kerry McMullen shares, “When we learned a former Italian car event was no longer going to be held at this incredible site, we immediately approached the owners who were excited to host a quality event”.  La Dolce Vita promises a “back to our roots” approach to displaying Italian cars and motorcycles on the green. “This will be an enthusiast’s event organized by enthusiasts”, notes Founding Partner Jerry Kaye.

McMullen and Kaye formed Monterey Bay Concours LLC and established La Dolce Vita in an effort to share their passion for Italian cars with others and to create a comfortable “car guy” environment that is owner-centric.

To date, Alfa Romeo, Fiat/Lancia, Maserati, DeTomaso and several other Italian car clubs are excited for the new event and anxious to resume the annual trek to Black Horse.  Numerous Ferrari and Lamborghini owners from around the country have expressed interest in displaying at the event as well.  “We want car owners and enthusiasts to enjoy each other’s cars and company in a relaxed and friendly environment, this will not be a carnival”, notes McMullen. The event is encouraging people to “come see what’s new” at Black Horse while picnicking amidst live music and chatting with old and new friends.

While the event is focused on Italian cars, featured marque cars from other Monterey Car Week events will be welcomed with open arms to a special display section at the event. “We want people to have choices. There are enough cars and enthusiasts on the Monterey Peninsula each August to support multiple events that will offset unbearable crowds”, says Kaye. Friendly rates have been established for entrants and spectators and the event will admit ages 17 and under free of charge with an adult. “We are encouraging families to visit our event as it’s very important to us to foster education of and passion for automobiles with future generations”, remarks McMullen.  Charitable aspects and special features will be announced soon.

Plan on attending the inaugural event to see what special attractions are planned.  Be part of something special.

Entrant, Spectator, Sponsor & Vendor Information: www.ladolcevitamontereybay.com

Social Media Group: www.myvrl.com/group/ladolcevitaau